SOLVED
Solved, missed the script=
winscp.exe /console /script=uploadftp.txt
winscp.exe /console /script=uploadftp.txt
Host:
option batch on
option confirm off
open user:password@domain.com
option transfer binary
cd /Imports
put "C:\location\*.csv"
close
exit
@echo off
c:
cd\
cd program files (x86)\WinSCP
winscp.exe /console /uploadftp.txt
Exit